Objective: development of business standards for the stores dealing with sanitary ware and heating systems.
“H-TWO-O!” TM is an example of creation of positive and brilliant brand in the sphere of sanitary ware and heating systems retailing. The owner of the trademark is no new hand at the market. The first company’s store appeared in April 2001.
“H-TWO-O!” TM is currently organizing a network of company shops in central and eastern regions of Ukraine.
Basic advantages of “H-TWO-O!” TM:
- Orientation at professional clients (90% of shops visitors are professional assemblers or sanitary technicians).
- Balanced assortment and favorable price.
- Own outfit installation and service.
- Favorable business accedence terms and project economic characteristics (capital costs from $10 k. to $30 k., less than half a year pay-off period).
- Business engineering under “H-TWO-O!” TM requires a room of 20 sq. m. that meets the corporate requirements and only 3 employees (a manager and two selling assistants).
Executed work: the ISF company developed the trademark name, corporate style and shops design, as well as a package of documents characterizing details of outlet functioning. The projectization was held in accordance with standards of retail enterprises’ business standardization.