Objective: to standardize the trademark’s business, corporate style and principles of salons’ design, to develop judicial documents.

D2 is a network of salons-barbershops, opened in 2001 by the known Ukrainian hairdresser Vyacheslav Dyudenko. The creators of the trade mark intentionally gave up the status of eliteness and aimed at services to arising middle class in Ukraine. D2 salons are visited by businessmen and politicians, namely people who understand that 200–300% of churning do not guarantee high quality of service.